Everest Super sought to celebrate the vibrant, colourful spirit of rural India. In a world where everything—from mobile covers to footwear—burst with color, we noticed one surprising exception: roofs. To challenge this norm, we posed a simple yet powerful question: If your whole life is colourful, why not the roof above your head? This insight became the heart of our campaign, encouraging rural India to embrace color in every aspect of their lives, starting with their homes.
