A common myth about frozen foods is the presence of preservatives, which concerns health-conscious consumers. With Indians snacking regularly, many seek preservative-free options that allow them to snack guilt-free.
Godrej Yummiez addressed this need with a range of preservative-free frozen snacks that are crispy, tasty, and convenient. The campaign focused on transparency and taste, with the message “Yummiez mein Kuch Nahi Chupa Hai”, reassuring consumers that they could enjoy guilt-free, high-quality snacks.
